Selling Yourself to Women With Some Built-In Demand

This week, let's talk about the little extra you need to go from ordinary guy to extraordinary guy - and for our examples we'll use the idea of sales pitch, and how it relates to attracting women. Let's say you were going into business. Regardless of what you were selling, wouldn't it be easier to rack up sales if you had built-in customers who want what you have? They would call or come to your store and ask for your products, making your life easier and increasing your success rate.



In the world of dating and women, most men are on the wrong side of the sales game.



They see themselves as a fairly common product with lots of competition, making cold-calls and hard-sells. And although quality women have lots of men to choose from, men could really "rack up the sales" if they had a little change in attitude. Personally, I like to sell anything that has built-in demand. It's much easier to move products that people are already interested in than it is to go door-to-door.



Translate this to dating - it's a hell of a lot easier to "close the deal" when you can get a women already interested in YOU, instead of the other way around.



You need to be able to draw her towards you and gain her interest - before you've even met her, and more so after you do. Have you ever thought about ways to hit on women in public, or online, and thought, "Man, every guy has probably tried this or that idea already! I need something different!"



That's the same thing salesmen go through when they are working on their sales pitch. "How can I make myself and my product STAND OUT from the competition?" So let's think about this: Quality women and attractive women get hit on all the time.



What is going to set you apart from the 5 or 6 guys who've already approached her today? These guys are all selling the "fairly common product" (lots of regular guys) and are making the cold-call (approaching and trying to convince her to be interested).



How many times have you felt like THAT guy? "If I could just convince her to be interested in me...." Just like in sales, any successful businessman knows that to get a customer to pick him and his products over the throngs of competition he has to stand out, be different, and offer something unique.



What really hits home is when he offers the real deal - when the product is genuine. So it's one thing to fake it, and it's another thing to live it.



There is a lot you can do to make yourself stand out and be different from the competition. And I heartily encourage you to fake it 'til you make it. That's how we learn - by doing. And it's not as big of deal as you might think. There are plenty of ordinary guys out there. It just takes a little extra to go from ordinary to extraordinary. This little extra - or lack thereof - manifests itself in everyday life, and always where the pickup is concerned.



For example: Have you ever seen a woman in, say, the grocery store that you wanted to meet, but you didn't approach her because you weren't "prepared"? That is - you were just running down to the store to grab a couple things - you hadn't showered, you have on a pair of sweat pants, some flip flops, a Christmas sweater and a ball-cap. You really need access to a razor and a toothbrush. Yeah, we've all done that.



Consider now that in the same store is a guy who has a great pair of jeans on, polished shoes, has maybe even worked-out today and is feeling good about himself and his look.



He has definitely taken a shower, and his clothes not only match, but they say, "I didn't just wake up and roll off the couch." He may not be any better-looking than the sweatpants guy, but he's definitely got a better shot at having the woman notice HIM first and find him interesting first. He is definitely prepared for an interaction with her - if for no other reason than he got up 30 minutes before sweatpants guy and left the house with some self-respect.



Or as I like to say, he did the little extra to set himself apart from the ordinary guy.



And the ordinary guy is the common product. The hard-sell that women see all the time, every day. In all other aspects, these two guys may be the exact same guy. But which one is set apart? Which one has the better sales pitch? Easy - the guy who did the little extra.



In this scenario, you can see it doesn't take all that much effort at all to do just a little extra to give you the edge on the competition. One of my personal rules is to NEVER leave the house "unprepared". For example, I always have some sort of pen and paper, or digital equivalent to get contact information.



And I learned the hard way to always take an extra 5 minutes - or longer if required - to get my look together before walking out the door. Face it - you never know who you're going to meet and what the day is going to bring.



In business - the great businessman is ALWAYS in sales-mode. At dinner, at the store, at the club. Always moving and shaking, always setting himself apart from the competition by being different. And being prepared. And gents, it's EASY to be different. It doesn't take that much at all.



Once you have the attitude it takes, it all starts to fall into place. I've talked to 100's of men who all had the wrong attitude toward dating and women - that women are the buyers and men are the sellers. That somehow women held all the cards and had all the options.



And it didn't matter if this was true or not - the fact that these men believe it makes it so for them. Guys, you can't go into a sales negotiation being desperate. It's best to go in having a product that your customer is already interested in.