The once curvaceous, hourglass-figure of British women are becoming a thing of the past, this according to the latest survey conducted by the University College London and the London College of Fashion.
The survey results showed that British women nowadays tend to have apple-like figure as compared to hourglass-figure of British women in the 1950s.
First conducted on the UK population since the 1950s, the survey made used of 11,000 subjects and 3D whole body scanners which automatically extract 130 body measurements from each subject.
The survey was supported the Government of UK, 17 major UK retailers such as House of Fraser and Mark and Spencer, leading academics and technology companies.
Since the 1950s, the survey showed that the weight, busts, waists and even the feet of British women have ballooned to extraordinary proportion.
Women in the 1950s were characterized by fuller breasts and hips and leaner waists. In particular, women in the 1950s had size three shoes, size 12 dress, size 30B bra and hardly weighed more than 9st 10lb.
British women's figure, 60 years later, changed dramatically. Women now have fatter backs, plumper waists and rounded bellies. In particular, women nowadays, wear size 6 shoes, size 16 dress, size 36C/D bra and half a stone heavier.
The expanding figure of women is attributed to changes in lifestyles. These lifestyle changes include: women nowadays tend to eat more fatty, sugary foods; binge eating, availability of ready-to-eat foods in the supermarket, more sedentary lives brought about by the availability of labour-saving gadgets such as dishwashers, washing machines, cars and not to mention online shopping; and absence of allotments where people can grow fruits and vegetables.
In contrast, women in the 1950s ate more carbs, less in fat and sugar; economic crisis as a result of the Second World War made it impossible for people to binge eat, they were creative in their food due to the absence of supermarkets, availability of fresh fruits and vegetables from their very own garden; absence of labour-saving gadgets making people do more tasks which easily burn stubborn fats.
Wednesday, October 28, 2009
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